Sara

We all know the effort that goes into SEO. You’re working hard to optimize your website, add quality content, and maybe even putting some budget behind it to make your brand more visible. But here’s the thing—if you’re not tracking the right metrics, how do you know if it’s all working? SEO isn’t something you […]

Let’s have an honest chat—getting good leads isn’t easy. You can spend tons of money on digital ads, boost your social media posts, or throw money at campaigns, but if you’re not seeing high-quality leads—people who actually want what you’re offering—what’s the point? 62% of businesses struggle with this exact problem. They’re spending a lot

“Digital marketing capabilities are growing day by day. One of these capabilities is performance marketing.” In this type of marketing, the business owner pays the marketer when certain actions occur, such as increasing the number of clicks on pages or making purchases, and so on. Given the reality surrounding us, it is no wonder that

Search engine optimization (or SEO) is a crucial element of digital marketing that businesses in Dubai can leverage to boost their online visibility and attract more traffic to their websites. And the common question among those considering SEO is: How much does it cost? How can SEO help them improve their presence on various search

The Internet has forever changed the way consumers browse the Internet. Over the past 30 years, with the advent and spread of the Internet, marketing has gained multiple channels and methods whose effectiveness and reach cannot be limited.   One of the most important of these methods is “performance marketing”. In this article, we will