Social Media has taken over traditional marketing in the last decade; every business, no matter how small it is, should have a presence on social media. According to Statista, there are 2.9 billion active users on Facebook alone each month. Almost 1.4 billion users on Instagram, 756 million users on LinkedIn, and over 1 billion on TikTok.
These numbers are crucial for entrepreneurs and startup founders; they must do their research to explore where their audiences are on social media and start building content to promote for them. This is becoming a must, not an option, since social media is the most influential way to connect with your audience and get your business and brand in front of them.
How to leverage Social Media Important for Startups?
Social media can be your key to increasing brand awareness and lead generation for your new startup. Most importantly it is cost-effective with minimal costs compared to other market strategies. However, although almost all startups have social media pages and accounts, many still fail to leverage them. This happens due to a lack of strategy and poor content.
Startups usually run on tight budgets and can’t afford to hire a full social media team, so they either assign it to a single social media specialist or hire a freelancer. In both scenarios, one person isn’t enough to build a strong presence on social media and implement a robust strategy; it takes the dedication of a strong team. It is always recommended to outsource social media management to digital marketing agencies. You can also always work with F360 as we offer a variety of digital marketing services and a full time for the fees of one employee.
Social Media Hacks for Startups in 2022
Build Your Strategy
To get your brand in front of your audience, you need to create a well-defined strategy for your social media. A strategy will ensure that you stick to the plan and spend your0 time and effort executing tactics that bring measurable results, rather than wasting your efforts randomly.
The social media strategy ensures that your content on social media complements your overall business objectives. This includes targeting the right audience who matches your clients’ demographics and creating content that will resonate with them.
What should you include in your social media strategy?
- Business Objectives
- Personas
- KPIs
- Branding guideline
- Marketing goals
Leverage trending topics to increase visibility
Always keep an eye on trending topics and trends and choose anything that resonates with your audience and brand to use in your content. This will help boost your reach and engagement. Always ensure using trending hashtags to reach out to more and attract more potential clients. You can always use tools like Google Trends and BuzsSumo to find trending posts and Brand24 to identify trending hashtags.
Identify the right platform for your brand
After developing your target audience personas, it is essential to identify where they actually exist on social media. You can choose the proper social media platforms to promote your business according to where the audience is. For example, if you are a B2B business, you may want to focus more on LinkedIn and Facebook than other platforms. However, if you are targeting consumers directly, you need to consider platforms like Instagram, Facebook, TikTok and YouTube.
Use Social Media tools to cross-promote your content
You may want to consider using tools like HubSpot, Hootsuite or Buffer, which offer free basic plans to use to amplify your content and post each piece of content on your different platforms at a predetermined schedule. You need to choose the timing of the posting according to when your users are active online on each social media, which can know checking the analytics and insights from your platform.
Start conversations and engage your audience
Always try to spark conversations with your audience to increase your page’s engagement and so increase reach and boost brand awareness. You may do so by asking questions to start conversations or through polls or surveys on stories and quizzes. It is also a good idea to keep the conversation going by replying to comments and responding to feedback. In general, you must ensure to reply fast to every comment and message, whether the comment is positive or negative, to build a meaningful relationship with your audience. You may want to check F360 moderation services to ensure you never miss a comment.
Having social media pages is not enough; having a social media strategy is the key. F360 Digital marketing services can offer you the right plan and strategy to help you to improve brand awareness, boost customer acquisition, and lead generation. Check our our Digital Marketing services.